Why Use a REALTOR®?

Why Use a REALTOR®?

What is a REALTOR®?

A Title That Stands for Excellence

Holding a real estate salesperson or broker license does NOT make one a REALTOR®. Before you choose an advocate to help you buy or sale a home, make sure they have taken the next step in receiving the highest seal of excellence one can hold in the real estate profession- the title of REALTOR®.

To receive this title, they must become a member of the National Association of REALTORS®, which requires them to subscribe to a strict code of ethics. This Code thoroughly describes the kind of performance you have a right to expect from your REALTOR®. Not only that, REALTORS® are expected to maintain a higher level of knowledge of the home buying and selling process. Membership entitles them to use the term “REALTOR®” on their business cards and in marketing materials—a sign to you that they have pledged to uphold the REALTOR® Code of Ethics. As a client, this is your first indication that your interests are always protected, and that your needs are your REALTOR®‘s first obligation.

If you hold a real estate license, but are not a REALTOR® ...

CLICK HERE for more information about becoming a member of UPSTAR—a local branch of the most respected organization in the real estate profession.

Why Use a REALTOR®?

Whether you’re buying a home for the first time, or selling your old home to move into something new, don’t trust one of the largest investments you’ll ever make to just anyone? Hire a trusted professional who will be your partner and advocate in the real estate transaction. If you had a $100,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, it would be ill advised to consider a real estate transaction without the professional assistance of a REALTOR® to guide you through an intricate process that can be confusing and frustrating to to a buyer or seller.



Buyers and sellers turn to a REALTOR® because:

  • Your REALTOR® can help you determine your buying power — that is, your financial reserves plus your borrowing capacity.
  • Your REALTOR® has access many marketing channels not available to you.
  • Your REALTOR® can assist you in the selection process by providing objective information about each property.
  • Your REALTOR® can help you negotiate.
  • Your REALTOR® provides due diligence during the evaluation of the property.
  • Your REALTOR® can help you in understanding different financing options and in identifying qualified lenders.
  • Your REALTOR® can guide you through the closing process and make sure everything flows together smoothly.
  • When selling your home, your REALTOR® can give you up-to-date information on what is happening in the marketplace and the price, financing, terms and condition of competing properties.
  • Your REALTOR® markets your property to other real estate agents and the public.
  • Your REALTOR® will know when, where and how to advertise your property.
  • Your REALTOR® can help you objectively evaluate every buyer’s proposal without compromising your marketing position.
  • Your REALTOR® can help close the sale of your home.


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